HealthSTAR Communications is an innovative network to provide a comprehensive portfolio of unique and traditional healthcare marketing services. HealthSTAR differentiates is offering based on a focus of service and strategy in delivering: Creative interactions, Strategic innovations, Compliant engagements, Clinical education, Global reach.
Centron wins Med Ad News Agency of the Year – Category III
Centron, a full-service, wholly integrated communications firm, is proud to announce that the agency has won Med Ad News Agency of the Year in Category III (revenue of less than $25 million) for the second year in a row. Celebrating the work done in 2015, which was also the agency’s 10th anniversary year, Med Ad News highlighted the firm’s successful coordination of several significant product launches, securing new business and realignment of the operational structure.
Creative Interactions, Proven Success
An approach to account management that is practical, strategic and innovative, HealthSTAR Communications offers a fully integrated communications solution to help our clients deliver the right message using the right vehicle. From audience generation and targeting through program pull-through and evaluation, our scientific-based approach to delivering the brand message ensures measurable results.
In the News -
Client cited -
“HealthSTAR offers; Innovation - automation, new technology, new and creative ways to engage HCPs. Flexibility - in process and technology. Service - market leading service model speaker and representatives. Strategy - leverage experience in transitioning from current vendor and deploying an enterprise delivery solution for all types of live and virtual event.””
Our teams are guided by individuals that lead their teams everyday by establishing a clear vision, sharing that vision with others so that they will follow willingly, and providing the information, knowledge and methods to realize that vision. With decades of experience in all facets of medical communications, these individuals focus on: Strategic leadership - Business development - Organic growth - Continuous evolution - Excellence in delivery.
The bedrock of our success is the commitment of our partners to invest in our organization every day. Our Board is made up of professionals with substantial operating, consulting, technology and financial management experience, enabling us to continue to evolve our strategic roadmap and innovate in an ever changing marketplace.
Chris SweeneyPresident & CEO
Chris has amassed over 30 years of leadership-level experience in pharmaceutical sales and marketing. He joined HealthSTAR in 2001 when the company he founded in 1998, SCS Healthcare Marketing, was acquired by HealthSTAR. Upon joining HealthSTAR, Chris was named President of the Strategic Promotions Group. In 2005, he was named Vice Chairman, increasing his responsibilities from his previous role. Chris became Chief Executive Officer of HealthSTAR in January 2007.
Prior to founding SCS Healthcare Marketing, Chris served as a principal and President of Boron-Lepore, the first public promotional peer-to-peer meetings company. Before joining Boron-Lepore, Chris worked as a sales representative with Knoll Pharmaceuticals and Medical Publishing.
Chris has a Bachelor of Science degree from the University of Florida.
Kenneth DutcherEVP Legal & CFO
With over 25 years of experience in the marketing services space, Ken offers invaluable skills and knowledge across the enterprise. Beyond that, he is a superb leader and thinker with a deep understanding of finance and business. With his extensive background and experience in all aspects of domestic and international financial management, operations, contracts, loan agreements, real estate, and investor relations across several industries, Ken’s responsibilities encompass all of HealthSTAR’s financial, legal, and administrative functions.
As a member of the Operating Committee and President’s Council for the past 9 years, Ken works closely with executive management and the board of directors on a wide variety of issues involving the strategic development and growth of HealthSTAR. In addition, Ken leads the team in accounting and financial reporting matters, end-to-end revenue cycle operations, client and vendor contract negotiation; oversight of HealthSTAR’s legal, information technology, and human resources functions; support services, including real estate, and in tax planning and strategy.
Ken is active in a variety of professional organizations and holds key leadership roles in several of them, including the CFO Leadership Council. He also serves on several not-for-profit boards as the designated financial expert, and in the case of an endowment fund, the fund’s chairman & chief investment officer.
Lorraine ForsterSVP Human Resources
With over 15 years of experience, Lorraine offers extensive HR generalist expertise. She has managed everything from recruiting top talent to implementing professional development programs and administering benefits and culture initiatives.
Prior to joining HealthSTAR, Lorraine mostly worked for creative, advertising, and media companies such as Havas Health, Datran Media, Warnaco, and Grey Advertising. In addition, she owned and operated an HR consulting practice, which supported many start-up companies in the online media and tech spaces.
Lorraine graduated from Binghamton University with a Bachelors of Science degree in Business Management with a dual concentration in human resources and marketing. She also holds the certifications of SHRM-SCP and SPHR. When not at work, Lorraine is busy running her household for a large family, attending soccer and basketball games, and assisting with the administration of her parish’s Catholic Youth Organization Basketball League.
Leigh PaeschkeChief Operations Officer, Meeting Group
Leigh has over 20 years of experience in pharmaceutical sales and marketing. She joined HealthSTAR in May 1999 as a Vice President. Her current responsibilities at HealthSTAR include providing oversight and management of the HealthSTAR Promotions Group operations. Leigh has extensive experience with the development, design, launch, and support of speaker bureau events, including field- and marketing-initiated speaker programs and virtual events. Her therapeutic experience includes cardiovascular, urology, respiratory, women's health, dermatology (general and cosmetic), diabetes, endocrinology, oral health, oncology, orthopedics, and ophthalmology.
Prior to joining HealthSTAR, Leigh worked for Parke-Davis Pharmaceuticals/Warner Lambert. During her 12 years there, she held multiple sales and marketing positions in its Women’s Healthcare Division. These positions included field sales representative, district manager, regional sales director, senior product manager, and product director. While in marketing, she was responsible for the oral contraceptive line Loestrin (1/20 and 1.5/30) and the launch of Estrostep.
Leigh, a graduate of the University of Alabama School of Nursing, practiced as a registered nurse in the area of women’s health. She worked in labor and delivery, neonatal intensive care, high-risk obstetrics, well-baby nursery, and office-based and home-health nursing.
Marcia McLaughlinDivision President, Centron Group
Marcia has 35 years of experience in strategic marketing, communications, and branding for the pharmaceutical industry across all therapeutic categories. She joined HealthSTAR in 2005 as an integral founding partner of Centron. Currently, Marcia oversees the entire Centron offering, which includes advertising, medical education, public relations, market access, and strategic planning. Additionally, Marcia serves as the US strategic lead for Centron Global, a joint venture with Vivactis Global Health. Marcia has built and managed businesses specializing in every area of healthcare communications, including advertising, education, direct marketing, global branding, direct-to-consumer/direct-to-patient, KOL development, and publication planning.
Previously, Marcia was Co-President of KPR, spending 20 years running their account service department and managing the agency’s premier accounts, as well as launching brands in numerous therapeutic categories, including cardiovascular, infectious diseases, psychiatry, oncology, analgesia, allergy, asthma, gastroenterology, migraine, dermatology, and several orphan drugs.
Marcia lives on Long Island in New York. She is a mother of 3 and a beach lover.
Erinn WhitePresident, Centron PR
Erinn has more than 23 years’ experience in healthcare communications. She co-founded HealthSTAR Public Relations in 2003, successfully managing small, mid-size, and large clients and working on both US and global brands. Her varied experience includes corporate and issues management, product withdrawals, launches/events, FDA advisory committee hearings, and corporate re-branding. She also has extensive policy experience in public health issues such as obesity, patient advocacy, and population health. Erinn’s client base includes Roche, Genentech, Merck, Janssen, GlaxoSmithKline, Novartis, Rhône-Poulenc Rorer/Sanofi-Aventis, Bayer, UCB Pharma, Solvay, and Procter & Gamble.
Erinn previously worked for WPP (Grey Healthcare Group/GCI Health) and Omnicom (Ketchum), and is a former health/science reporter.
Erinn has a Bachelor of Arts degree in Journalism from the University of Missouri. She is a mom, an avid reader, and a Green Bay Packers fanatic.
Scott BaxterPresident, HealthSTAR Market Access
Scott has more than 21 years of managed markets pharmaceutical experience, including close to 14 years of managed markets marketing expertise. He joined Centron Market Access in December 2013, with responsibility for day-to-day operations and client relations covering a range of brands. This role enables Scott to leverage skills acquired while working in multifaceted positions and deliver leadership and highly strategic counsel.
Prior to joining Centron Market Access, Scott was a Senior Vice President, Group Account Supervisor with Mosaic Managed Markets. He oversaw teams on multiple product launches in the complex biologics space, which required a keen understanding of both payers and nuanced distribution models. Scott started his career in the managed markets field when he worked at Merck-Medco, a Pharmacy Benefit Manager. Here, he worked with both large and small MCOs, government entities, and large corporations. In his role as Manager of National Accounts for Merck-Medco, Scott worked on and led the account teams on the BCBS of Kansas, Blue Shield of South Dakota, Wal-Mart, Boeing, USX, Northwest Airlines, HCR Manor Care, and the Department of Defense accounts.
Scott received his bachelor’s degree from the University of Maryland. He lives in Port Washington, NY with his wife Emily and their two children, Amy and Ryan, and their dog, Lucky. Scott also serves on the planning board in his village.
Robyn StoyEVP Operations, HealthSTAR CES
Robyn has over 15 years of progressive experience in hiring, developing, managing, and executing strategies for successful field-based clinical teams. Robyn joined HealthSTAR in 2013, where she is responsible for day-to-day operation of nurse educator initiatives.
Prior to joining HealthSTAR, Robyn held roles in HR, recruiting, field management, and operations. She has led some of the largest teams in the clinical educator industry, as well as participated in multiple product launches. She focuses on improving efficiencies and initiatives to drive powerful impact in the field and for our customers.
Robyn received a Bachelor of Arts degree in Psychology from Marquette University.
John is a Managing Director of H.I.G. Growth Partners. Since joining in 1996, John has led or had a significant role in more than forty H.I.G. investments in technology, media, healthcare, consumer oriented, and business service companies. His investments have supported management in the development and implementation of their growth strategies in a wide range of transaction dynamics including owner-operated/family business recapitalizations, corporate divestitures, take-private transactions, consolidations and minority growth equity investments. John is responsible for H.I.G.'s U.S. Growth Equity business.
Prior to H.I.G., John was a senior professional with several leading firms working with lower middle market businesses to identify and implement operational initiatives to enable the businesses to realize their full growth potential. John has held several executive level management positions including chief operating officer and chief financial officer. John began his career in the Corporate Finance Group at Ernst & Young.
John received his Bachelor of Arts in Applied Mathematics - Economics from Harvard University.
Greg is a Managing Director in Windjammer Capital’s Waltham MA office. Greg has over 20 years of investment experience including 15 years of private equity investing since he joined Windjammer in 2000. At Windjammer, Greg is responsible for sourcing, evaluating, negotiating, structuring, and closing new investments and has a primary role in monitoring portfolio company performance and managing portfolio company divestitures.
Greg currently serves on the boards of Heritage Food Service Group, Component Hardware Group and HealthSTAR Communications. Prior to joining Windjammer, Greg was with Prudential Capital's Corporate Finance Group in Dallas, Texas, where he was responsible for originating, structuring and managing private debt and equity investments in companies located in the Southwest United States. At Prudential, Greg was involved in over 40 transactions, including buyouts, acquisitions, recapitalizations and growth financings spanning a variety of industries and aggregating approximately $2 billion. Greg received his BBA from The University of Texas at Austin and holds the Chartered Financial Analyst (CFA) designation.
John Gargiulo currently serves as an independent consultant and board advisor to a number of healthcare businesses and private equity firms. He was the President, CEO and Chairman for Daiichi Sankyo’s US business, after joining the business in 1995 as its first employee and subsequently growing it to 2,500 employees and $2B in revenues over an 18-year period. He has a proven track record of building profitable businesses and turning around underperforming companies with a common vision, mission and strategy that energizes and engages team members to achieve outstanding levels of performance in both sales and profit. John is a results oriented leader with a continuous improvement mindset, committed to developing people and creating a performance culture.
John holds an MBA from Duke University’s Fuqua School of Business, where he was named a Fuqua Scholar. He also holds a BA in Economics, Magna Cum Laude, from Boston College.
Craig is a Principal in Windjammer Capital’s Waltham MA office. Craig has almost 20 years of investment experience, including 16 years in private equity since joining Windjammer in 2000. He is responsible for sourcing and evaluating investment opportunities, performing due diligence, structuring, negotiating and closing transactions, and monitoring portfolio company performance.
Craig currently serves on the boards of Component Hardware Group and HealthSTAR Communications. Prior to Windjammer, Craig was a Vice President at FleetBoston Financial (formerly BankBoston) in the corporate lending group providing financing to a variety of public and private multinational and high-tech companies. In 1995-96, he was an Associate with KPMG Barents Group engaged on capital markets development projects in Ukraine and Kazakhstan.
Craig received his BA from the University of Western Ontario and completed graduate studies in economics and international relations at the University of Cambridge and the Graduate Institute of International Studies, Geneva.
Bill is a Managing Director based in H.I.G.'s Boston office. Since joining the firm in 2003, he has been responsible for all aspects of the investment process, including sourcing, transaction structuring, financing, and execution of post-closing growth strategies. Bill has led investments in a number of industries including distribution, healthcare, business services and manufacturing, and currently serves on the board of directors of several H.I.G. companies.
Prior to joining H.I.G., Bill was with Bain & Company, a leading management and strategy consulting firm. While at Bain, Bill advised a variety of Fortune 100 and Private Equity clients across a range of industries including consumer products, pharmaceuticals, and manufacturing. His clients' needs included revenue growth initiatives, cost savings programs, acquisition analysis, and merger integration. Prior to Bain, Bill spent a number of years with Arthur Andersen Business Consulting, where he advised lower middle market companies across a variety of industries on operations and technology initiatives.
Bill earned an MBA from Harvard Business School with High Honors as a Baker Scholar. He earned his undergraduate degree in Computer Engineering from Villanova University.
John is an accomplished senior executive and entrepreneur who has led the growth of two national healthcare consulting and turnaround management practices, Cambio Health Solutions and FTI Consulting. He has significant experience in business development, project management, mergers and acquisitions as well as litigation support.
Early in his career John excelled in business development for pharmaceutical and biotech companies and held various positions with Schering Laboratories and Genentech, where he helped to launch new products. John was a leader of Cambio Health Solutions that was initially a new venture within the nation’s largest hospital management company for whom John led business development. John and his partners later acquired Cambio and within eighteen months, sold Cambio to FTI Consulting in a transaction netting an ROI of more than 8X.
After completing his five-year commitment with FTI as a Senior Managing Director, John founded Global Health Transformations. GHT is an early stage company whose integrated clinical and economic model focuses on driving, measuring and rewarding patient medication compliance through mobile technology, aggregation and distribution of big data to key healthcare stakeholders, and alignment of stakeholder incentives.
Currently, John is a leader of business development for MedeAnalytics, a healthcare analytics and performance management software company. He joined MedeAnalytics upon its acquisition of onFocus Healthcare where John played a key role in expanding onFocus’ operations team and client base helping to accelerate onFocus’ revenue growth during the critical years preceding its acquisition.
John holds a Bachelor of Science degree from Villanova University.